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Ever more demanding audiences are putting businesses under pressure to differentiate their live experiences or risk losing impact.

This means drawing inspiration from far and wide, exploring new ways to take people deeper, finding new ways to connect them with ideas and to one another. 


Audience 
Immersion

Join us for an in-person breakfast and hear how experts in visitor attraction and museum design are responding to changing audience needs. 

Learn how Santander and other businesses are using these immersive approaches to re-imagine business events.

Register Here

Reimagining Formats
The people-centric approaches responding to changing audience needs

Deeper Value
How immersive design is achieving more efficient, targeted engagement and ultimately better ROI

Smarter Insights
The conversational formats and digital touchpoints helping businesses learn more about their audience and achieve more insightful evaluation

Sustainable Design
How immersive design is opening up new ways to responsibly create live experiences

Talking points

In Conversation

Sarah Douglas
Sarah is co-founder of The Liminal Space, helping businesses and organisations synthesise complex topics into tangible experiences. This has seen her creating immersive experiences for the Natural History Museum, Wellcome Trust and the Barbican. And, helping brands as diverse as Visa and Co-op find new ways to connect with their audiences.

Ross Phillips
An award-winning Creative Director, Ross designs playful interactive experiences in art, retail, museums and entertainment. He has created immersive physical and digital projects for everyone from the Batman franchise to Sony and Mulberry. His work has appeared in both the V&A and the Design Museum.

Jez Paxman
Live Union's Strategy Director, Jez, works with clients to help them make the most of a fast-changing live experience landscape. As people's relationship to work shifts, so too does what they value from business experiences. This is opening up exciting new ways to design events, this sees Jez and the Live Union team drawing inspiration from far and wide.

At Live Union we design and deliver physical and digital experiences.

Our approach to experience design puts people first. By better understanding audiences, we find ways to take them deeper and ultimately deliver greater business value.

The deeper experience designs paying dividends

Invitation

9th November
9am - 11am

Underbelly Boulevard
Soho, London

Register

Date + Location

9th November
9am - 11am

Underbelly Boulevard

6 Walkers Ct

London

W1F 0BT

To book your place email:
chin.michael@liveunion.co.uk

Hear how brands and organisations as diverse as Santander, Sony, Co-op, Visa, The Barbican, Wellcome Trust and even Batman are benefitting from taking audiences deeper. 

A chance to explore the fabulous newly opened Underbelly Boulevard venue.


Gavin MacArthur

 

A Senior Creative Director crafting magical immersive experiences at Pixel Artworks. Gavin has been instrumental in guiding immersive techniques like projection mapping into the advertising industry, and revolutionising customer engagement. His impressive track record includes leading and delivering projects for brands, including Concorde, Faberge, the Macallan, and LEGO.

In Conversation

Sarah Douglas
Sarah is co-founder of The Liminal Space, helping businesses and organisations synthesise complex topics into tangible experiences. This has seen her creating immersive experiences for the Natural History Museum, Wellcome Trust and the Barbican. And, helping brands as diverse as Visa and Co-op find new ways to connect with their audiences.

Ross Phillips
An award-winning Creative Director, Ross designs playful interactive experiences in art, retail, museums and entertainment. He has created immersive physical and digital projects for everyone from the Batman franchise to Sony and Mulberry. His work has appeared in both the V&A and the Design Museum.

Mel Noakes
Mel is Santander UK's Head of Sponsorship and Events. She has a passion for building experiences that create impact and has worked with some of the world's most exciting brands. Mel leads a team managing Santander's brand sponsorships and consumer and business events. She also co-founded, Elevate, a unique mentoring programme and community for the events industry. 

Gavin MacArthur

 

A Senior Creative Director crafting magical immersive experiences at Pixel Artworks. Gavin has been instrumental in guiding immersive techniques like projection mapping into the advertising industry, and revolutionising customer engagement. His impressive track record includes leading and delivering projects for brands, including Concorde, Faberge, the Macallan, and LEGO.

Jez Paxman
Live Union's Strategy Director, Jez, works with clients to help them make the most of a fast-changing live experience landscape. As people's relationship to work shifts, so too does what they value from business experiences. This is opening up exciting new ways to design events, this sees Jez and the Live Union team drawing inspiration from far and wide.

Mel Noakes
Mel is Santander UK's Head of Sponsorship and Events. She has a passion for building experiences that create impact and has worked with some of the world's most exciting brands. Mel leads a team managing Santander's brand sponsorships and consumer and business events. She also co-founded, Elevate, a unique mentoring programme and community for the events industry.