Solutions
At Live Union we're expert in creating live experiences for senior audiences. Whether that's reimagining flagship customer events for Visa, Amazon and Deloitte or rethinking leadership events for National Grid, Reckitt and M&G. Here are some of the things we know.
Geopolitical and macro-economic uncertainty
Navigating tech disruption
Balancing innovation with core operations
Data overload and decision-making
Adapting leadership styles and workforce expectations
Leaders often feel isolated and reluctant to share concerns. Smart experience design outs the elephants in the room and creates candor.
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openness
+44(0)333 800 6121
Carefully crafted live experiences create the space and stimulus to view the world differently, to share ideas with peers and tackle senior leadership challenges.
Senior Leadership Challenges
About Live Union
To achieve real leadership impact, we need to aim for an informal and very human style of engagement. Avoid the predictability and stuffiness that goes hand-in-hand with a traditional conference. Banish the fun police!
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Design for
joy
"The experience was amazing. The bar has been raised."
Visa, project lead
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Delivering value means taking senior people beyond surface engagement, it means embracing immersive formats that take people deeper. Deeper connections to ideas and deeper connections to one another.
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impact
Design for
The best events achieve a shift in how people see the world. This means deploying all the event design tools at our disposal, combining psychological and physical engagement. Opening new perspectives and making them personally relevant.
These ideas are just a taste of how we think about designing live experiences for senior audiences. We'd love to learn about your audience and their challenges as leaders.
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Above all else, senior audiences want events that help them connect with one another. This means freeing agenda time for discussion. It means thinking about content as a spark for conversation, not as an end in itself.
With over 15 years experience creating events of all shapes and sizes for senior audiences, you can be confident introducing us to your top tier. From initial strategic conversations to experience design and production delivery, we offer a full event service.
One strand of content
Three different event formats
Why the outcomes matter
As event audiences crave more creative and meaningful experiences, understanding how different formats shape engagement has never been more valuable.
The results go beyond preference – revealing how format shapes everything: how people think, feel, connect, and what it takes to design experiences that truly resonate.
How each format changed the audience's response
What to consider when selecting or combining formats
Practical insights on scripting, facilitation, and design
In our follow up session, we'll share:
Theatrical Immersion
Interactive Game
Audio Experience
What happens when the same story is told in three completely different ways?
That's the question we set out to answer with
The Great Content Experiment – testing how one idea could be
experienced through sound, play, and performance.
We invited an audience of events and comms leads to be our guinea pigs.